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28 June 2007

Mobile Europe web site re-launches with a fresh new look and great new functionality

Saint John Patrick Publishers (SJP), one of the UK's fastest growing business to business media companies, has re-launched its Mobile Europe web site (http://www.mobileeurope.co.uk) with the help of Compelling Minds (CM), the UK's freshest-thinking provider of online solutions for the publishing industry.

SJP recently acquired the license to publish Mobile Europe from Nexus Business Media and quickly decided that a complete redevelopment was essential to the future success of the web site.

The brand new Mobile Europe web site boasts a stunning new design, lightening fast search engine and an archive of content going back over several years.

"Compelling Minds quickly realised that we had to focus on the user experience first to drive the level of traffic that Saint John Patrick needed for its ambitious plans," said Jay Neill, Director of Compelling Minds.

"Visitors want easy access to information. They need to be able to find relevant content, see what articles are related to it, and even be inspired to read about a topic that they wouldn't normally have considered."

The new Mobile Europe web site uses a flexible tagging system for categorising content to ensure that visitors can easily see related stories. A search cloud allows them to discover what other users are searching for and what the hot topics are. Readers can contribute too, with the ability to comment on any article on the web site.

Mobile Europe Publisher, John Owen said, "The new look Mobile Europe incorporates great new functionality and a vastly improved offering for our advertisers. It is a project that we are all delighted to be working on."

For further information contact Jay Neill, Compelling Minds Ltd on 0845 094 5776 or email jay.neill@compellingminds.com.